By: Liz Warren Pederson
Nathalie called me— called me!— to discuss her deathwatch project. She said the technology is there but the market for hardware is iffy at best, especially coming from a startup. She said there was no point launching from the inventor’s country of origin because socialists lack ambition. She said the inventor had only come to her because his full-time employer didn’t think the IP was aligned with its core values. The plan is to use a crowdfunding platform for market validation and to attract first-round investment. She said a courier would bring me a prototype so I could test it. Then she sighed. “Jay. Manufacturing will be like passing a stone.” That she called at all just goes to show how “compelling” she thinks this is for the American market. It was only the third or fourth time we’d actually spoken in the year I’d worked for her.